Job Description
Description: Marketing Specialist
We are seeking a skilled and experienced Marketing Specialist who is passionate about marketing and has a deep understanding of traditional marketing techniques. The ideal candidate will also be comfortable serving as a PR spokesperson for our company, representing our brand and communicating with media outlets and the public.
Responsibilities:
- Develop and execute marketing strategies that align with company objectives
- Serve as the PR spokesperson for the company, representing our brand and communicating with media outlets and the public
- Conduct market research to identify trends and opportunities in the industry
- Develop and curate high-quality content for various marketing channels such as website, social media, email, and print
- Create and manage branding initiatives and campaigns
- Collaborate with cross-functional teams to ensure consistency in messaging and brand positioning
- Analyze data and metrics to measure the effectiveness of marketing campaigns
- Stay up-to-date with industry trends and competitor activities
- Manage social media accounts and develop social media campaigns that drive engagement and conversions
- Design and create marketing collateral such as brochures, flyers, and presentations
Qualifications:
- Bachelor’s degree in Marketing or a related field
- 3-5 years of experience in traditional marketing
- Strong understanding of marketing principles and techniques
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Strong attention to detail and ability to analyze data and metrics
- Knowledge of social media platforms and their best practices
- Proficient in design software such as Adobe Creative Suite
- Experience serving as a PR spokesperson for a company, with the ability to effectively communicate with media outlets and the public
If you are a creative, visionary marketing professional with experience serving as a PR spokesperson and a passion for developing effective marketing strategies and campaigns, we encourage you to apply for this exciting opportunity using Apply@yes.et email.