Assistant Brand Manager (Lux)

Business Management and Administration
Addis Ababa, Ethiopia
March 30, 2023
Full Time
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Job Description

Main Job Purpose

  • Supports the Brand Manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.
  • Works with the multifunctional team to implement the plan in the market place and monitors performance of the support plans.
  • Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
  • Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
  • Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.

Key Success Measures

  • National market shares, brand turnover and PBI.
  • Achievement of all key “Jobs to be Done” as specified in BMPs and SIA.

Job Summary

  • BRANDVISION PLAN (BVP)
    Supports the brand building manager in translation of the BVP into the BMP.

BRAND MARKETING PLAN

Supports The Brand Marketing Plan Development And Deployment By

  • Assisting in the execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy
  • Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
  • Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
  • Delivers specific brand projects eg. co-branding with a major retailer.
  • INNOVATION & RENOVATION
  • Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

KEY RELATIONSHIPS & TEAMS

  • Category Manager
  • Assistant Brand Building Team
  • Customer Development
  • Multi-functional BMP “deployment team” e.g. CD, CMI, Finance
  • External agencies e.g. sponsorship, PR

SAFETY

Responsible for implementing SHEQ and Security policies and management systems relevant to the role.

Relevant Qualification

  • Bachelor degree, Post graduate business degree preferred (MBA)
  • Preferred one year experience in marketing
  • Project Management
  • Customer Marketing interface

Key Skills And Competencies

  • Develops brand plans that build equity and business
  • Creates/deploys integrated communications
  • Monitoring progress and takes action
  • Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.